XO AGENCYSupport · Engage · Grow
REAL PEOPLE. REAL SUPPORT. REAL IMPACT.
TikTok LIVE gifting is a way for viewers to show appreciation, support their favourite creators, and become part of the experience.
Whether it's a small gift to say hello or a major gift during an exciting LIVE battle, every gift helps create interaction, excitement, and a stronger connection between creators and their communities.
Little Gifts.
Big Moments.
IT ALL STARTS WITH A GIFT.
The viewer's balance
Coins are TikTok's virtual currency. Viewers can purchase Coins through TikTok's available purchasing options and use them to send virtual Gifts during eligible LIVE streams.
Recharge Coins
Example prices — vary by region.
The way viewers show support
Gifts are virtual items viewers send to creators during LIVE streams. Each Gift has a Coin cost, which varies depending on the Gift.
Rose
● 1
TikTok
● 1
Finger Heart
● 5
Drama Queen
● 5,000
Lion
● 29,999
TikTok Universe
● 44,999
Coin costs per TikTok; may vary by region.
Creator rewards
Diamonds are part of TikTok's creator reward system. Eligible creators may receive Diamonds based on Gifts and other factors determined by TikTok's policies.
Diamonds are not the same as Coins, and their value should not be assumed to match the Coin cost of a Gift. Eligible creators may qualify for rewards or payouts under TikTok's applicable terms.
Viewer purchases Coins
Viewer sends a Gift
TikTok applies its reward policies
Eligible creators may receive Diamonds and qualify for payouts
The process and rewards are governed by TikTok, and amounts are not a guaranteed one-to-one conversion.
Watch how a LIVE battle comes together — gifts flying in, scores climbing, and the community deciding the winner.
LIVE battles bring two creators together for a friendly competition. Viewers can send eligible Gifts to participate, and Gifts may contribute to the battle score according to TikTok's rules.
Battles are about more than scores. They create exciting moments, encourage community participation, and give viewers a way to support the creators they enjoy watching.
Why they matter for rankings & podium
Diamonds are added to a creator's total diamond count, which is used to determine their position on the LIVE rankings and podium in real time (every 24 hours).
The 24-hour Diamond count
The more Diamonds a creator receives within 24 hours, the higher they can rank and the better their chances of reaching the podium.
(2nd Place)
(Top Creator)
(3rd Place)
More Diamonds.
Higher rankings.
Bigger opportunities.